Annette Walter was appointed Director Marketing EMEA at Crown in January, one of the world’s largest material handling companies. Her responsibilities include managing all Crown’s European Marketing and Communications activities and liaising with the company’s Global Marketing operation in New Bremen, USA.

Annette Walter brings many years of B-to-B Marketing experience to the role. After holding managerial positions in the automotive and telecommunications industries, she most recently worked as Head of Marketing for an international supplier of electronic components.

She will assume the responsibilities of Martin Hainge who, after 22 years of service at Crown, will take a well-earned retirement.

About Crown Equipment Corporation – EMEA Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology supported by superior after-sales service. Crown’s business philosophy utilises vertically integrated processes to design, manufacture and distribute forward-thinking innovative solutions that improve customers’ productivity and operating efficiency. Crown develops, produces and sells a broad range of forklifts, as well as automation and fleet management technologies.

The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Germany, Australia, China and Singapore. Its employees number more than 13,000 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries.