Metsä Fibre, part of Metsä Group, is renewing its sawn timber product brand. The previously used Nordic Timber name will be replaced by Metsä brand in all sawn timber products, and at the same time, the company is renewing its sawn timber shipping marks and packaging to respond to the brand update.

“We want to continuously improve our operations and create more added value for our customers, and that’s why our customer promise is Exceeding Expectations – a commitment that reflects our strategic aim and ambition,” says Ari Harmaala, SVP Sales and Customership, Metsä Fibre.

As of January 1st, 2020, Metsä Fibre is also responsible for the all operations related to sales, order handling and delivery. The only exception to this is the sales in England, Wales and Scotland that will be handled through Metsä Wood sales organisation.

Metsä Fibre is a leading producer of bioproducts, biochemicals and bioenergy. Metsä Fibre is the world’s leading producer of bleached softwood pulp and a major producer of sawn timber. Metsä Fibre is part of Metsä Group.