New identity – for a stronger Holmen

You may have noticed that Holmen has changed colors, icons and a new logo in our digital channels, in the annual report and in social media. It is part of Holmen’s new brand identity and affects how we look and communicate.

The new identity is based on the interplay between nature and technology. Holmen creates a sustainable future for customers and society, and it is through nature and technology that they make it happen. The story of Holmen begins in the forest, in the meeting between the power of nature and man’s curiosity and engineering.

To clarify its story, they have developed a new brand platform and visual identity. The new identity draws inspiration from this duality – the meeting between nature and technology. Soft shapes meet sharp corners and earthy tones contrast with energy-rich, stronger colors. A living brand that can proudly represent the whole of Holmen – from Forest and Energy to Wood Products, Cardboard and Paper.

“The entire group is part of our circular business and our new sharp brand expression that clearly reflects Holmen today; a future-smart, circular business with the power to make a difference and which drives the transition to a sustainable society. ”

Stina Sandell, Sustainability and Communications Director at Holmen