Ponsse South America took 110 people to visit the company’s headquarters in Finland and also the FinnMetko trade fair, one of the most important in the world for the forestry sector. Among the highlights pointed out by visitors were the new technologies that they were able to see at the fair.
“The visit was spectacular from the point of view of forestry equipment development and also to learn about another operational reality, in a country very different from ours, which does not have such a verticalized operation”, highlighted Cenibra’s Forestry Equipment Development Specialist, Políbio Martins Nogueira.
FinnMetko traditionally presents the latest developments in the industry to the world. Countries around the world are keeping an eye on the trends and how new technologies should be applied.
“Finland offers an environment for learning and experiencing long-term forest management. The need to make a small and medium-sized private property profitable through forest management establishes a link and care for natural resources. This model intensifies the development of equipment aimed at mechanizing forestry processes and managing waste, some of which are seen at FinnMetko,” said Dexco Operations Manager Matheus Esteves.
“It was an excellent opportunity to learn about innovations in the forestry market and to be up to date with the most advanced technology in the segment. We were also able to see first-hand the improvements in machine structures and components, in addition to following new launches and understanding how demand in the forestry market outside Brazil is behaving and what its future prospects are. This is certainly useful information for professional growth and market strategies,” added the director of Vale do Amazonas, Francisco Dartora.
Ponsse Spirit
The delegation’s trip also included visits to some of Ponsse’s operations, such as the logistics area and the company’s headquarters in Vieremä. This is always an opportunity to bring the brand closer to its consumers around the world. For Marini Compensados’ Forestry Manager, Alexandre Bedin, getting to know the Ponsse spirit was the highlight of the trip.
“What caught my attention the most was the Ponsse spirit. Getting to know the family, the founders and their generations and that the family principles of honesty, trust, excellence in production and quality are fundamental for the company to reach greater heights. Getting to know this here at Ponsse, I was able to realize that I already had a lot of this at home, these fundamental values and their importance for structuring and consolidating a company”, highlighted Alexandre.
Odesio Hess Júnior, owner of Transdi Madeiras, said that being at Ponsse’s headquarters made him understand much more about the passion for the sector. “What caught my attention the most was the love they have for the machinery, just as we love our service.”
The guests invited to participate in this trip were customers and other stakeholders of the brand from South American countries. Argentines, Brazilians, Chileans, Colombians, Paraguayans and Uruguayans participated.
Travelers from other countries around the world were also able to meet Ponsse and FinnMetko. “Moments like this are essential for our customers to always be connected with trends and our brand. Being close to each of them, listening to them and understanding their needs is also part of the Ponsse spirit,” highlighted Martin Toledo, Vice President of Ponsse South America.
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